Varsity Goods was founded in 2024 by Emily Davis and Craig Ferrence. Graphic designers by trade, and design nerds all the time, they couldn’t find spirit wear that met their standards. So they made their own. One shirt turned heads, people started asking, and Varsity Goods was born.

Today, we create high school spirit wear that actually looks as good as it feels. From design to production, every piece is thoughtfully crafted with quality, detail, and school pride in mind.

Our goal is simple: make gear people are excited to wear on game day and every day.